During the early 1990s, farmers in Oklahoma, Kansas and four other southern Great Plains states planted more than 32 million acres of wheat annually. Much of it was produced practicing little or no rotation, and with mounting problems due to deliberate monocropping.
A group of university researchers representing these states recognized the dire need for crop diversification and the development of alternative crops. They identified the soft-seeded (minor) oilseeds as promising for the region and zeroed in on canola, which promised the benefit of breaking disease and other pest cycles in wheat. The group formed the Great Plains Canola Council (GPCC) in 1990.