The U.S. Canola Association's (USCA's) mission is to increase U.S. canola production to meet the growing public demand for healthy products. Canola has the healthiest fat profile of any common cooking oil in the marketplace.

The USCA plays a major role in addressing the key issues necessary to advance U.S. canola production and marketing. It promotes and encourages the establishment and maintenance of conditions favorable to the production, marketing, processing, and use of canola in the United States. 

Since USCA was first organized in 1989, it has successfully overcome several obstacles to U.S. canola production. Acreage has gone from virtually zero to nearly 1.2 million. The association’s priorities and activities have involved removing federal impediments to and creating incentives for growing U.S. canola. These government relations efforts include:

·   Equalizing farm program eligibility and benefits;

·   Establishing and expanding federal crop insurance coverage for canola;

·    Expanding the availability of crop protection products;

·    Increasing canola research funding; and

·    Working closely with members of Congress from canola-producing states.